SIMONIAN DIFFERENCE

Our guarantee

The foundation of the Simonian culture is the everlasting notion of quality
that stems from the insatiable passion for perfection. 

The basis of our industry - of every stone & of every piece of jewellery,
is the very Earth we stand on.

It has provided us with wondrous gifts, of which we have the responsibility
to respect & understand thoroughly.

Simonian attains a perspective into the gem and jewellery industry,
that promotes the full recognition of the conclusive value of your piece.

The principle of true quality is comprised of individual aspects,
which in harmonious collaboration, radiate the identity of the Simonian brand.

EXPERTISE

Our expertise initiates before the precious metals and gems for your piece are unearthed.
With extensive background in mining operations, rough diamond and gemstone cutting & jewellery manufacturing,
an unambiguous clarity related to the journey of your piece is unveiled.

A beautiful stone simply cannot be explained or determined through a certificate.
An exceptional stone is comparable to a work of art; the transmission of its being is expressed through a combination
of characteristics that contribute to a flow of energy, an unmistakable allure and charm.

These are the stones we strive to provide.

UNPARALLELED SERVICE

Our ethos places each and every customer at the forefront of our care and attention.
The business which we conduct is founded on transparency and honesty that is openly exhibited to organically transpire trust.
For we are not merely interested in the execution of a simple transaction, but in the creation of relationships and an exchange of information
that transforms the way by which an individual witnesses the world of gems and jewellery.

We understand the weight & difficulty associated with the purchase of any important piece of jewellery,
for this specific reason we believe and have invested in a personalised and intimate jewellery experience,
that enhances personalisation and sentimental value by way of participation.

CRAFTSMANSHIP

Ancient wisdom collides with cutting edge technology, pushing the limits of possibility.

“For we are not merely interested in the execution of a simple transaction,
but in the creation of relationships”.

PROVENANCE

Simonian’s uncompromising pursuit for quality is rivalled by the dedication to sourcing all materials from responsible and ethical origins.

More specifically, when sourcing and processing diamonds, we exclusively collaborate with suppliers that strictly adhere to the Kimberley Process Certification Scheme (2003).

It is crucial for the well-being of the communities from which these materials are derived, but also for the well-being of our industry that the diamonds we purchase originate from law-abiding  organizations.

“ Simonian's uncompromising pursuit for quality is rivalled by the dedication to sourcing
all materials from responsible and ethical origins.”

ETHICAL SOURCING

It is our duty to execute our operations to the highest standards, as we not only respect international legislation but also honour an honest and moral approach to conducting business. 

As a result of our exceptional relationships with miners, diamond sight-holders and the most prestigious gemstone dealers, we are truly spoilt for choice when it comes to the selection of the perfect stone. 

A luxurious variety of certified stones allow us to provide you with the best overall value-for-money options, based on your specific requirements. 

“ WE UNDERSTAND THAT THE BUSINESS WE DO TODAY, CREATES THE FUTURE WE LIVE IN;
WE'D LIKE TO CREATE A BETTER ONE.”


Simon Simonian